About Startup

Despite growing awareness, women’s health continues to be fragmented across multiple stages—menstruation, PCOS, postpartum recovery, menopause, and urinary health—without a single brand offering holistic, science-backed nutritional support. Most available solutions are either supplement-based or focus narrowly on one issue, leaving a large gap in accessible, food-based interventions. Our startup bridges this gap by developing functional food products designed specifically for the evolving nutritional needs of women across all life stages. Rooted in Indian traditional wisdom and backed by modern nutritional science, our innovation model delivers nutrient-rich, ready-to-eat products that are both convenient and culturally relevant. From iron-rich cookie cups for postpartum recovery to hormone-balancing snacks for PCOS, every product is formulated using clean-label, bioavailable ingredients such as millets, seeds, natural herbs, and plant-based proteins. We are not just building a food brand—we are creating a trusted ecosystem for women’s wellness, led by women, for women. With a dual product line for functional health and modern gifting, and a scalable D2C and B2B model, we aim to become India’s first comprehensive functional food brand exclusively addressing women’s metabolic, hormonal, and reproductive health through everyday nutrition.